AU Baby

Status: active as of 2026-09-09

Also known as: Au Baby, AU Baby Blankets

AU Baby is operating as a current online product business.

Shark Tank appearance

Appearance source: Shark Tank US | Au Baby's Entrepreneur Wins Her Battle With Mr. Wonderful pitch
Pitch: Plant-dyed merino and cashmere baby blankets
Ask: $80,000 for 25%
Offer: Kevin O'Leary on-air offer, reported as $80,000 for 30% or 35% in different follow-ups
Deal closed?: Unresolved

Date	Event	Evidence
2019-01-01	The founder's dated account says she launched AU Baby in 2019; the exact founding day is not specified.	S-AUB-2024-FOUNDER
2021-01-31	The company announced a move to an exclusively online direct-to-consumer sales model after its first full year.	S-AUB-2021-DTC
2024-05-20	The founder published a behind-the-scenes account of the Season 15 Shark Tank process while describing the business as a direct-to-consumer e-commerce company.	S-AUB-2024-FOUNDER
2026-05-05	The founder's post says AU Baby is still in business, doubled lifetime sales in one post-airing month, expanded its products and moved to a fulfillment center.	S-AUB-2026-UPDATE
2026-09-09	The current storefront offers baby and adult categories, checkout and customer-care channels.	S-AUB-CURRENT

Entity unresolved · unresolved

Limitation: The public brand and founder are identified, but an exact operating legal entity and state filing were not retrieved in this pass.

strong corroboration AU Baby is operating as a current online product business. [ S-AUB-CURRENT, S-AUB-2026-UPDATE ]
credible report The brand's founder describes a continuous post-Tank operating history, including product expansion, a fulfillment center and additional staff; these are company-reported claims and are separated from independent registry findings. [ S-AUB-2026-UPDATE ]
credible report The reported Kevin O'Leary agreement is not verified as a completed investment: the founder says she left with a deal, while independent follow-up says the investment was not confirmed finalized. [ S-AUB-2026-UPDATE, S-AUB-INDEPENDENT ]
verified fact The brand has a dated pre-Tank history going back to a 2019 launch and a 2021 direct-to-consumer transition. [ S-AUB-2021-DTC, S-AUB-2024-FOUNDER ]

The bounded Wayback query was rate-limited in this pass, so no complete archived-page diff is claimed.
The exact operating legal entity and registry standing remain unresolved.
Post-show deal closing remains unresolved and should not be described as a completed Kevin O'Leary investment.

S-AUB-CURRENT — AU Baby — current Our Story page official company page accessed 2026-09-09
Current product navigation, checkout, customer care, founder and copyright.
S-AUB-2026-UPDATE — Life After Shark Tank: The AU Baby Update dated official company article published 2026-05-05 accessed 2026-09-09
Founder-authored current update; company-reported claims are labeled as such.
S-AUB-2024-FOUNDER — My Journey to Shark Tank — AU Baby dated official company article published 2024-05-20 accessed 2026-09-09
Founder account says AU Baby was built as a DTC business since 2019.
S-AUB-2021-DTC — AU Baby Goes Direct-To-Consumer dated official company article published 2021-01-31 accessed 2026-09-09
Older company account of the sales-model change.
S-AUB-VIDEO — AU Baby Shark Tank clip — Sony Pictures Television official video accessed 2026-09-09
SPTV provenance for S15E13.
S-AUB-INDEPENDENT — AU Baby update — Shark Tank Recap secondary follow-up published 2025-07-27 accessed 2026-09-09
Reports that the on-air deal had not been confirmed finalized.
S-AUB-REG — Oregon business registry search portal state registry portal accessed 2026-09-09
Portal identified; exact legal entity record was not retrieved in this pass.

AU Baby — current Our Story page (aubabyshop.com)
Current product navigation, checkout, customer care, founder and copyright.
Life After Shark Tank: The AU Baby Update (aubabyshop.com) 2026-05-05
Founder-authored current update; company-reported claims are labeled as such.
AU Baby update — Shark Tank Recap (sharktankrecap.com) 2025-07-27
Reports that the on-air deal had not been confirmed finalized.
AU Baby Goes Direct-To-Consumer (aubabyshop.com) 2021-01-31
Older company account of the sales-model change.
My Journey to Shark Tank — AU Baby (aubabyshop.com) 2024-05-20
Founder account says AU Baby was built as a DTC business since 2019.