BAM Buckwheat Milk
Status: active as of 2026-09-09
Also known as: BAM, Because Agriculture Matters, Trusted Foods LLC, BAM the Brand Inc
BAM remains an operating brand with a current official site and a documented retail/relaunch history.
Shark Tank appearance
Season 16, episode 14
- Appearance source
- Shark Tank US | Kevin O'Leary's Bad Reaction To BAM Buckwheat Milk pitch
- Pitch
- Plant-based milk made from buckwheat
- Ask
- $250,000 for 10%
- Deal closed?
- No
Dated timeline
| Date | Event | Evidence |
|---|---|---|
| 2021-12-09 | The federal BAM trademark application identifies Trusted Foods LLC, a Delaware LLC, as applicant for plant-based milk and related goods. | S-BAM-TM |
| 2023-01-01 | A dated official BAM article says retail sales temporarily paused while the company addressed manufacturing and formulation problems and prepared a relaunch; the exact publication date is not exposed in the fetched page. | S-BAM-PAUSE |
| 2024-04-01 | The official press release says BAM debuted in select Southern California Whole Foods stores and names Trusted Foods LLC as maker. | S-BAM-WHOLE-FOODS |
| 2025-03-21 | BAM appeared in the Season 16, Episode 14 Shark Tank corpus as a no-deal pitch. | S-BAM-VIDEO |
| 2026-09-09 | The current official site continues to present BAM and its buckwheat-milk mission, while a current official article footer identifies BAM the Brand Inc. | S-BAM-CURRENT, S-BAM-PAUSE |
Legal and entity identity
- Legal entities
- Trusted Foods LLC, BAM the Brand Inc
- Aliases
- BAM, Because Agriculture Matters, Trusted Foods LLC, BAM the Brand Inc
- Successor/acquirer
- None verified
Delaware
Trusted Foods LLC · not directly verified
- Federal trademark application identifies the applicant as a Delaware LLC
Limitation: The Delaware entity-search portal was not completed in this pass, and the BAM the Brand Inc name in the current official article footer has not yet been reconciled to Trusted Foods LLC through a state filing.
BAM trademark application — Trusted Foods LLC · accessed 2026-09-09
Notable findings and disputes
- strong corroboration BAM remains an operating brand with a current official site and a documented retail/relaunch history. [ S-BAM-CURRENT, S-BAM-PAUSE, S-BAM-WHOLE-FOODS ]
- verified fact Trusted Foods LLC is identified in a federal trademark filing and the 2024 official press release as the maker of BAM. [ S-BAM-TM, S-BAM-WHOLE-FOODS ]
- verified fact BAM's public legal-name trail contains an unresolved conflict: the 2024 maker statement says Trusted Foods LLC, while the official pause/relaunch page footer says BAM the Brand Inc. [ S-BAM-WHOLE-FOODS, S-BAM-PAUSE ]
- verified fact The company temporarily paused retail sales for manufacturing and formulation work before describing a relaunch; that pause is not evidence of dissolution. [ S-BAM-PAUSE ]
- strong corroboration The Season 16 pitch is recorded as no deal in the research ledger; no post-show investment closing is claimed. [ S-BAM-VIDEO ]
What we could not verify
- The bounded Wayback query was rate-limited in this pass, so no complete archived-page diff is claimed.
- The relationship between Trusted Foods LLC and BAM the Brand Inc remains unresolved and is a priority for the next registry pass.
- The current retail distribution footprint and any post-show deal are not established by the current homepage alone.
Full research sources
-
S-BAM-CURRENT — BAM — current homepage
official company page
accessed 2026-09-09
Current brand, product and agriculture mission.
-
S-BAM-FAQ — BAM FAQ
official company page
accessed 2026-09-09
Current product and 2023 launch details.
-
S-BAM-PAUSE — What We Learned (and Improved) While BAM Was Off Shelves
dated official company article
accessed 2026-09-09
The fetched page exposes the pause/relaunch narrative but not a reliable publication date; it also exposes the BAM the Brand Inc footer.
-
S-BAM-WHOLE-FOODS — BAM Buckwheat Milk Makes Debut at Whole Foods Market
dated official company press release
published 2024-04-01 accessed 2026-09-09
Names Trusted Foods LLC as maker and describes Whole Foods distribution.
-
S-BAM-SHARK-TANK — BAM Shark Tank page
official company page
accessed 2026-09-09
Official pitch and mission page.
-
S-BAM-VIDEO — BAM Buckwheat Milk Shark Tank clip — Sony Pictures Television
official video
accessed 2026-09-09
SPTV provenance for S16E14.
-
S-BAM-TM — BAM trademark application — Trusted Foods LLC
federal trademark filing mirror
published 2021-12-09 accessed 2026-09-09
Reproduces the USPTO applicant identity and Delaware organization; direct state standing still pending.
Status-Verification Sources
-
BAM — current homepage
(bamisbetter.com)
Current brand, product and agriculture mission.
-
What We Learned (and Improved) While BAM Was Off Shelves
(bamisbetter.com)
The fetched page exposes the pause/relaunch narrative but not a reliable publication date; it also exposes the BAM the Brand Inc footer.
-
BAM Buckwheat Milk Makes Debut at Whole Foods Market
(bamisbetter.com)
2024-04-01
Names Trusted Foods LLC as maker and describes Whole Foods distribution.
-
BAM trademark application — Trusted Foods LLC
(uspto.report)
2021-12-09
Reproduces the USPTO applicant identity and Delaware organization; direct state standing still pending.
-
BAM Buckwheat Milk Shark Tank clip — Sony Pictures Television
(youtube.com)
SPTV provenance for S16E14.