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Squatty Potty

Status: acquired as of 2026-09-09→ Aterian, Inc.

Aterian acquired Squatty Potty's business and assets in May 2021 for approximately $19 million plus inventory and potential additional payments. The brand remains in commerce.

Shark Tank appearance

The exact episode/video mapping remains unresolved in this research record.

Dated timeline

DateEventEvidence
2021-05-05 Issuer report identifies the completed acquisition of Squatty Potty assets. B02-SQUAT-8K
2021-05-06 Filed press release describes consideration and separate transition-service payments. B02-SQUAT-EXHIBIT
2023-11-13 Owner announces a Walmart retail relaunch. B02-SQUAT-WALMART
2026-09-09 Current brand catalog is available. B02-SQUAT-NOW

Legal and entity identity

Legal entities
Squatty Potty, LLC
Aliases
None recorded
Successor/acquirer
Aterian, Inc.

Delaware seller, as identified in issuer report

Squatty Potty LLC (Delaware seller); post-transaction operating entity requires confirmation · unresolved; no certified/current state standing retrieved

Limitation: Issuer-hosted SEC report identifies seller and asset transaction; state file number/standing not retrieved.

Delaware entity name search · accessed 2026-09-09

Notable findings and disputes

  1. verified fact Aterian acquired Squatty Potty's business and assets in May 2021 for approximately $19 million plus inventory and potential additional payments. The brand remains in commerce. [ B02-SQUAT-EXHIBIT, B02-SQUAT-NOW ]
  2. verified fact The release distinguishes $19 million cash, approximately $1.1 million inventory, up to $4 million earnout and an additional $8 million transition-service arrangement. A shorthand headline should not erase those categories. [ B02-SQUAT-EXHIBIT ]
  3. strong corroboration The current company statement disclaims continuing affiliation with Robert Edwards. This tracker makes no unresearched criminal-case assertion about an individual. [ B02-SQUAT-STATEMENT ]

What we could not verify

  • Seller Delaware file number, standing and any post-sale dissolution/merger.
  • Executed full agreement visual review and subsequent earnout/transition payments.
  • Official original episode roster, pitch and investment closing terms.

Full research sources

  1. B02-SQUAT-8K — Aterian acquisition report issuer-hosted SEC report accessed 2026-09-09

    Asset transaction closed May 5; seller Squatty Potty LLC, Delaware. indexed primary report text retrieved; full instrument visual review pending Instrument/case event date: 2021-05-05. Publication/filing date is separate; a blank means the exact publication day was not captured. historical snapshot not retrieved

  2. B02-SQUAT-EXHIBIT — Aterian announces Squatty Potty acquisition SEC-filed issuer press release published 2021-05-06 accessed 2026-09-09

    Asset consideration and separately described transition services. content or indexed primary text retrieved historical snapshot not retrieved

  3. B02-SQUAT-WALMART — Squatty Potty relaunches in Walmart owner press release published 2023-11-13 accessed 2026-09-09

    Retail relaunch and brand ownership statement. content or indexed primary text retrieved historical snapshot not retrieved

  4. B02-SQUAT-STATEMENT — Squatty Potty current statement company legal/ownership statement accessed 2026-09-09

    Current statement disclaims continuing affiliation with Robert Edwards; no independent criminal-case conclusions drawn. content or indexed primary text retrieved historical snapshot not retrieved

  5. B02-SQUAT-NOW — Squatty Potty current catalog company storefront accessed 2026-09-09

    Current consumer catalog, not audited financial or fulfillment evidence. content or indexed primary text retrieved historical snapshot not retrieved

  6. B02-DE-REG — Delaware entity name search state registry portal accessed 2026-09-09

    Portal accessible; no completed exact-name result; name search is not standing certification. HTML form retrieved; interactive submission unavailable/error text; no matched entity historical snapshot not retrieved

  7. B02-ABC-ALL — ABC Shark Tank all products and businesses index official broadcaster index accessed 2026-09-09

    Appearance-name index; entries are not a count of unique legal companies. content or indexed primary text retrieved historical snapshot not retrieved

Status-Verification Sources

  1. Aterian announces Squatty Potty acquisition (sec.gov) 2021-05-06
    Asset consideration and separately described transition services. content or indexed primary text retrieved historical snapshot not retrieved
  2. Squatty Potty current catalog (squattypotty.com)
    Current consumer catalog, not audited financial or fulfillment evidence. content or indexed primary text retrieved historical snapshot not retrieved
  3. Squatty Potty current statement (squattypotty.com)
    Current statement disclaims continuing affiliation with Robert Edwards; no independent criminal-case conclusions drawn. content or indexed primary text retrieved historical snapshot not retrieved